Pet product design is a rising industry
With the rapid development of the economy, people's lives are becoming more and more colorful. Our concept of pets has begun to change. Cats and dogs are no longer just animals for pet owners, but have become an emotional support and a member of the family.
In recent years, more and more well-known companies have begun to enter the pet products market. The limited cat bed launched by McDonald's was sold out in one day, which is enough to prove that the pet economy dividend period has arrived.
According to the data, the growth in demand for pet consumption has made many companies want to get a piece of the pie in this blue ocean market. The competition in the domestic pet market is intensifying. Looking at the foreign pet market, there is huge potential. Going overseas will also be another golden track in the future.
The "golden track" of the overseas pet market
According to research institutions, the global pet market (including products and services) will reach nearly 270 billion yuan in 2025, of which North America and Europe have a larger share.
Data show that in 2020, 38% of European households have pets, and the United States ranks among the top in the world with nearly 70% of households raising pets, and it has maintained an annual growth rate of 3%. As developed countries, Europe and the United States started the pet economy relatively early. After years of development, the pet market industry chain has become quite mature. Under the influence of large-scale and high penetration, keeping pets has become a part of their lives, and pet consumption has become a consumption habit.
In developing countries such as Asia, the popularization of pet culture in recent years has also continued to drive the growth of the pet market, making the growth of the pet market show a steady upward trend.
Looking at the world, pet products made in China have excellent competitive advantages. Not only are they cheap, but the styles made in China are richer and the quality is better than those abroad.
The outbreak of the epidemic has opened the door for overseas consumers to buy Chinese pet products. Industry data show that in 2021, domestic pet smart products, such as automatic feeders, water dispensers, cat dryers, etc., have ushered in a peak of going overseas. In a year, the sales of pet products through Taobao Tmall and other platforms have increased by about 45% year-on-year.
Compared with the fierce domestic competition environment, foreign countries have a better market environment and more consumers' love. Going overseas is bound to become an important way for pet product companies to seek growth in the future.
How to enter the "golden track"
If you want to enter the game, you need to analyze the market. The design should focus on the needs of pet owners, select products accurately, and create "localized" products for the target market. Cheng Xiang believes that only by understanding the market and consumer needs and designing products that are more popular with consumers. When pet products go overseas, it is necessary to choose the right market based on the economic development level of different countries and the development potential of the pet market in order to better enter the pet product market.
At present, Chinese families mainly raise pets among young people. When designing pet products, they should be more in line with the aesthetic tastes of young people. At the same time, they should also consider the practicality, safety and convenience of the products, which are all issues that pet owners are more concerned about.
Different consumer markets have different consumer concerns
The American pet market is relatively mature. Because of its high level of pet consumption, high-end and customized pet product designs are more favored by consumers in the United States.
In the European market, consumers are paying more and more attention to the comfort of pets. In the design of pet products, attention should be paid to the health and comfort of pets, that is, the multi-functionality, fashion and humanization of the products should be emphasized.
Developing countries such as Asia still have limited consumption power for pets. Products with high appearance and high price-performance ratio are important factors for consumers to buy pet products.
The change in pet-raising concepts and the improvement of economic conditions will ensure the growth trend of "humanized" pet products. For pet product companies, the overseas pet market is a "golden track". In the face of opportunities, companies should fully consider the overall market environment and then make correct judgments and choices to design products that are more in line with the consumer market and pet owners' preferences.